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Beauty and Luxury is excited to announce the signing of an exclusive agreement for the distribution of the beauty line of the famous fashion brand Off-White™ in Italy. Established in 2013 as part of the Italian holding company New Guards Group, Off-White™ has consolidated its position as one of the most influential brands in the world of fashion and innovation.
The agreement between Beauty and Luxury and Off-White™ represents a significant step for both companies. Off-White™ will have the opportunity to expand its presence in the Italian market through Beauty and Luxury’s extensive network of selected perfumeries. At the same time, Beauty and Luxury will further strengthen its leading position in the luxury cosmetics industry by offering its customers access to one of the world’s most coveted fashion brands.
Distribution of Off-White™ cosmetic products through Beauty and Luxury is scheduled to start in September 2023. Italian consumers will finally have access to a multifaceted range of visionary products including fragrances, make-up and nail polishes, reflecting the limitless innovation and creativity for which Off-White™ is globally renowned.
Off-White™ products will initially be available at 200 selected Beauty and Luxury partner perfumeries. This carefully selected distribution channel will ensure an exclusive and enveloping shopping experience, allowing consumers to discover and enjoy the beauty of the brand’s products.
Off-White™, founded by renowned fashion designer Virgil Abloh, is internationally renowned for its unique fusion of streetwear and high fashion. With its sophisticated and highly sought-after style, the brand quickly gained popularity among consumers around the world, becoming a symbol of style and creativity. The collaboration between Beauty and Luxury and Off-White™ promises to bring this trendy aesthetic to the perfumery channel as well, offering fashion lovers and eclectic beauty enthusiasts the chance to express themselves freely through an exclusive beauty experience.
Beauty and Luxury, for its part, has always been committed to high-quality beauty products, with a focus on innovation and diversification.
“Our goal has always been to offer our customers cutting-edge beauty products that express style and luxury. The acquisition of the distribution of Off-White™ cosmetic products allows us to combine our deep experience in the sector with the brand’s creative vision, bringing a unique and disruptive offer to the Italian market”, commented Stefano Malachin, CEO of Beauty and Luxury.
Both Beauty and Luxury and Off-White™ are committed to working together to offer a beauty experience that challenges the boundaries of cosmetics, where imagination is the sole protagonist. Both companies are excited about the opportunities this collaboration will bring and look forward to sharing their vision and proposal with the public.