As modern and sharp as the city of New York, a collection of unconventional fragrances inspired by each neighbourhood, its spirit, its energy and the emotions it arouses.
In 2003, the founder, Laurice Rahmé decides to launch her own brand after years of experience in the perfumery sector.
Her mission? To restore the art of perfumery and give a fragrance to each neighbourhood of New York.
The eau de parfums in the repertoire are multiple award-winning and recognised worldwide for their exuberant, stunning and bewitching character.
New York native