Iceberg was founded in 1974, inaugurating a revolutionary idea in the world of fashion: the concept of luxury sportswear, under the supervision of Creative Director Jean-Charles de Castelbajac. The historical Italian brand now focuses on logomania and references to the 1980s and 1990s and youth cultures. Directed by British designer James Long, famous for his knitwear, the Iceberg style blends pop influences with authentic Brit freshness. Cartoons and logos are the focus, together with sporty lines, neon accents and captivating accessory collections. The brand has deep ties with contemporary urban culture.
In the world of beauty, since 2021 Iceberg has aimed to connect with Generation Z, with fragrances designed to reflect the contemporary urban spirit of the fashion world.
Contemporary urban culture