Olaplex is a story that starts in a garage in California in 2014.
The cornerstones on which it has based its success are immediate results, patented technology, sustainability, simplicity and an instant fall in love by anyone who tries it. The brand’s strength lies precisely in its patented technology, consisting in a single silicone- and oil-free molecule that considerably improves hair strength, by reconnecting the broken bonds that are damaged every day by ageing or environmental aggression.
Olaplex is a revolutionary haircare sector phenomenon.
Inspired by salons
Driven by passion